REthink, REbuild, Relevance – the Future of Meetings & Events PDF Drucken E-Mail
Montag, den 08. März 2021 um 09:56 Uhr

Rene_Proske_webProske takes over Meetings & Events focus in ITB convention program

Due to the pandemic, this year's ITB Berlin will take place in a digital-only format from March 9-12, 2021. VDR, Germany's largest network for business mobility, will once again be represented at the ITB Convention Berlin with exciting presentations and discussions. This association has incorporated a focus on business travel into the congress program. The VDR slot will be live-streamed on Wednesday, March 10, 2021, from 10 a.m. to 1 p.m. and will open with the presentation "REthink, REbuild, RElevance - the Future of Meetings & Events" by René Proske, Managing Director of Proske, and Patric Weiler, Director Strategy & Innovation at Proske. Representatives from Amgen, DSM, Novo Nordisk and SAS Institute will share their perspectives as Proske customers. Start time is 10:05 a.m.  

This convention session will discuss the paradigm shift that began in 2020 in the travel and event industry, whose daily business was abruptly stopped by the lockdown and contact restrictions. This subsequently led to an unbelievably quick evolution of alternative methods of communication and the way people meet, exchange information and do business. Areas in which the issue of digital transformation had previously had little relevance changed completely as a result of the pandemic, inspiring many innovations and resulting in rethinking and new habits. "REthink, REbuild, RElevance - the Future of Meetings & Events" focuses on the current implications of this development: What are the relevant trends of this time? What can go and what will stay? What are the prospects for the future?

Participants in the streamed presentation are four insiders from the Meetings & Events market segment. They each are known for innovation in their field: Michael Bourke of Novo Nordisk, for a strict focus on sustainability; Nick Pupa of DSM Group, for digital first; Toby Frowen, of AMGEN, for the development of highly meaningful dashboards; and Daniel Poulsen of SAS Institute, for innovation.  

The entire four-day conference program will be held in English; no simultaneous translation will provided. Registration is possible via the VDR website (

Caption: René Proske (Photo: Proske) and Patric Weiler (Photo: Thomas Wieland)

Proske GmbH
Proske GmbH has been offering customized solutions in 360°service for marketing and event management since 1986. Their expertise includes the development and implementation of Strategic Meeting Management Programs (SMMPs) - individually tailored to the specific requirements of each company as well as the execution of digital and non-digital events nationally and internationally on six continents.
The company's newest business segment is the Virtual Venue platform. With this virtual venue, customers can realize meetings and events of any size and style in real time. Proske GmbH delivers tailor-made solutions for web-based events with the relevant digital and interactive features and comprehensive logistics.
The family-owned event management and marketing agency is active in more than 70 countries on six continents and has about 80 employees worldwide, who speak 16 different languages. The central office of Proske GmbH is located in Rosenheim and the company has additional offices in Munich and New York.  

Proske GmbH
Dreifaltigkeitsplatz 1A
D-80331 Munich
Contact: Patric Weiler
Telephone: +49 89 54 47 94 81 52
E-mail: Diese E-Mail-Adresse ist gegen Spambots geschützt! JavaScript muss aktiviert werden, damit sie angezeigt werden kann.
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René Proske...
René Proske © Proske René Proske © Proske

Patric Weil...
Patric Weiler © Thomas Wieland Patric Weiler © Thomas Wieland

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