Start Marketing Highly competent jury appointed for the BrandEx Award

Highly competent jury appointed for the BrandEx Award

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Logo_BrandExSubmissions procedure in full swing

The submissions procedure is currently in full swing for the BrandEx Award, one of the most important elements of the International Festival of Brand Experience on 15 January in Dortmund. Jury members have also been appointed. The line-up includes highly competent specialists from various disciplines and market segments for each category.

Members of the jury include:

ARCHITECTURE

Herr Thomas Abend
Schüco International KG

Herr Thomas Barber
Artlife GmbH

Herr Daniel Coriglie
Jungheinrich AG

Herr Andreas Krämer
Agentur für Marken(t)räume GmbH

Frau Ute Renken-Yiannakis
Profil & Design Messe- und Ausstellungsbau GmbH & Co. KG

Herr Michael Rose
Deutsche Messe AG

Herr Nico Ueberholz
Ueberholz GmbH

EVENT

Herr Eberhard Bingel
CB.e. Clausecker | Bingel AG – Agentur für Kommunikation

Herr Christian de Clerque
PricewaterhouseCooper WIBERA Wirtschaftsberatung AG

Frau Miriam Gundlach
Robert-Bosch-Stiftung GmbH

Herr Jochen Hinken
Event-Regisseur Jochen Hinken

Herr Thomas Oelze
D4 Projekt GmbH

Frau Anja Osswald
PHOCUS BRAND CONTACT GmbH & Co. KG

Herr Simon Stahl
marbet Marion & Bettina Würth GmbH & Co. KG

CROSSMEDIA

Herr Eberhard Bingel
CB.e. Clausecker | Bingel AG – Agentur für Kommunikation

Herr Daniel Coriglie
Jungheinrich AG

Frau Miriam Gundlach
Robert-Bosch-Stiftung GmbH

Herr Andreas Krämer
Agentur für Marken(t)räume GmbH

Herr Thomas Oelze
D4 Projekt GmbH

Frau Anja Osswald
PHOCUS BRAND CONTACT GmbH & Co. KG

Frau Ute Renken-Yiannakis
Profil & Design Messe- und Ausstellungsbau GmbH & Co. KG

PLANNING, CRAFT, PRODUCTION

Herr Thomas Abend
Schüco International KG

Herr Christian de Clerque
PricewaterhouseCooper WIBERA Wirtschaftsberatung AG

Herr Ramsi Eljabi
Party Rent Bomers GmbH

Martin Erhardt
b&b eventtechnik GmbH

Frau Stephanie Forstner
lemonpie Event- & Messecatering GmbH

Herr Jochen Hinken
Event-Regisseur Jochen Hinken

Frau Milka Quasten
Neumann&Müller GmbH & Co. KG

Herr Nico Ueberholz
Ueberholz GmbH

FRESH

Herr Michael Hosang
Studieninstitut für Kommunikation GmbH

Frau Irene Menke
VOK DAMS Events GmbH

Frau Janina Poesch
PLOT Magazin

Herr Marc Solterbeck
ethletics GmbH

Herr Simon Stahl
marbet Marion & Bettina Würth GmbH & Co. KG

With its five segments „Architecture“, „Event“, „Crossmedia“, „Planning, Craft, Production“ and „Fresh“ as well as related categories, the international BrandEx Award offers a wide range of participation opportunities. The creative award recognises outstanding brand experiences, in other words international benchmarks in meeting communication and temporary and permanent architecture. The entire process from registration and submission of required documents to the announcement of the jury’s decision is carried out via the website www.brand-ex.org. The jury will convene to make its final decisions on competition entries on 3 and 4 December 2018 in Dortmund.

As has just been announced, the winning entries in the BrandEx Award will also receive evaluation points for the BlachReport’s German Event Creative Ranking list. Because of various changes in the market, for example the merger of the FAMAB and BEA BlachReport Event Awards into the BrandEx Award, a revision of the ranking system was necessary. In future, input from the following competitions will be used to determine the German Event Creative Ranking: ADC Wettbewerb, Golden Award of Montreux, BEA World, EX Award, Gala Award, Galaxy Award, Cannes Lions and BrandEx Award.

A new feature of the ranking system is a multiplier that factors the quality of the contributing awards into the assessment, based on the relationship between the respective creative competitions and including five criteria such as jury competence or the ratio of the total number of submissions to the number of winners. In concrete terms, for the BrandEx Award this means that all points that are awarded with the rankings are multiplied by four.

The première of the International Festival of Brand Experience takes place on 15 January 2019 in Dortmund. The first BrandEx Award ceremony will be held on the same evening.

International Festival of Brand Experience  
With the International Festival of Brand Experience (BrandEx), the initiators BlachReport, Messe Dortmund, FAMAB and Studieninstitut für Kommunikation are creating an exclusive platform for event managers and creatives, PR and communication specialists, advertisers, marketeers, scholars, service providers and bright young talents from the trade fair industry, architecture and live communication – nationally and internationally. BrandEx consists of a congress plus the BrandEx Awards ceremony which recognises the year’s best projects from the areas of live marketing and brand architecture.

International Festival of Brand Experience
Contact: Karin Ruppert
Tel.:     +49 151 43815673
E-mail: ruppert@brand-ex.org

Initiators:
BlachReport, FAMAB Kommunikationsverband e.V., Messe Westfalenhallen Dortmund GmbH, Studieninstitut für Kommunikation GmbH

Organisers:
Messe Westfalenhallen Dortmund GmbH, Strobelallee 45, 44139 Dortmund

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