Start WP - Pressefächer SCHACHZUG Seven MUSE Creative Awards for SCHACHZUG aka THESE GUYS

Seven MUSE Creative Awards for SCHACHZUG aka THESE GUYS


Including “PR Agency of the Year” Award

The agency SCHACHZUG aka THESE GUYS is delighted to have received further recognition for its projects. Shortly after being honored with two Heavent Awards, the agency received seven further awards at the MUSE Creative Awards in the USA, thereby consolidating its reputation as one of the leading creative agencies in Germany.

The „BMW: Battery Cell Manufacturing Insights“ project was awarded with platinum in the „Event – Celebration Event“ category for the BMW Group. The „Volkswagen: F.A.T. Ice Race“ project received another platinum award in the „Experiential & Immersive – Promotions & Stunts“ category. 

SCHACHZUG aka THESE GUYS won a total of three Gold MUSE Awards for its clients Škoda and Volkswagen. One of these awards was for the project „Volkswagen CES: AI Integration & Golf GTI Unveiling“ in the category „Strategic Program – Product Launch“. The creative company from Germany was delighted to receive two gold awards for its client Škoda. These were for the projects „Škoda Kodiaq: Discover a new kind of space“ and „Škoda: A truly ´Superb` World Premiere“ in the „Experiential & Immersive – Launch Event“ category. 

Special highlights were two awards in platinum and gold for the agency itself. SCHACHZUG aka THESE GUYS was awarded Platinum and the title „PR Agency of the Year“ for the global „Volkswagen ID.7 Launch“, while there was a Gold Award for the „THESE GUYS. Experiential Lab | xKPI ecosystem“ in the „Best Agency Awards – Best New Agency (<24 Months Old)“ category.

The MUSE Creative Awards were launched in 2015 by the International Awards Associate (IAA) as part of the MUSE Awards Program to recognize and reward excellence and innovation in creative design, advertising and digital media. With over 10,000 entries from over 75 countries, the MUSE Awards are one of the largest creative competitions. 

Caption: Three times platinum and four times gold for SCHACHZUG aka THESE GUYS at the MUSE Creative Awards 2024 in the USA (Photos: SCHACHZUG, BMW Group, Volkswagen AG, Škoda Auto a.s.)

SCHACHZUG – Agency for brand communication GmbH
SCHACHZUG GmbH from Erlangen is one of the leading companies in the event industry and was founded in 2008. The creative agency implements international projects in the areas of brand experience and live communication and has in-depth expertise in the automotive, technology and premium/lifestyle sectors. The mission is always: Challenging the status quo. Seeing limits as an invitation. Creating the new new. SCHACHZUG uses intelligent strategies, surprising creations and pioneering technologies to achieve this. The GWA and Forward member agency is TISAX-certified for prototypes by TÜV Nord.

April 2024 / SCHACHZUG – Agentur für Markenkommunikation GmbH
Loewenichstraße 3
D-91054 Erlangen
Contact: Karin Schneider
Tel.: +49 (0) 9131 976 16-0

(We look forward to receiving a specimen copy: newslounge, Zum Bahnhof 10, D-31311 Uetze, Telefon +49 (0) 51 73 / 98 27-48, E-Mail: