Start Messe Enthralling panels on the topic of “passion” in marketing

Enthralling panels on the topic of “passion” in marketing


Packende_Panels_webBrandEx Festival to begin shortly after the turn of the year

The countdown has begun! In less than four weeks the second International Festival of Brand Experience will take place in Dortmund. The theme is ‘02 | Passion’ This year’s programme features thrilling, high-calibre presentations, workshops and panels.

In Hall 3 at the Dortmund fairgrounds, you’ll find nine stages where more than 80 renowned speakers from Germany and around the globe want to inspire their international audience with their contributions to the festival. The setting consists of the main stage surrounded by four themed areas that lead to the ‘spheres of passion’.

Disruption | Investment | Engagement – Quo Vadis Brand Experience? This question will be discussed by Dr. Jana Dewitz from Messe Berlin, Bernhard Neumann from Audi AG and Jeannine Koch from re:publica on the main stage. To prepare the audience for this panel discussion, Johannes Plass from Mutabor will present a brief market survey illuminating the top issues of sustainability, digitalisation, the knowledge society and the next generation from the perspective of the industry.

‘Are you still counting or are you already tracking?’ is the title of a panel discussion during which Kerstin Dahnert from Porsche, Stefan Ponikva from the BMW Group, Ralph Herrmann from the Würth Group and Christoph Beaufils from ISPO will explore the topic of performance measurement in brand experience formats. The panel participants will clarify the expectations of the customers and determine the key data that the industry must provide to ensure that customers are comfortable investing in brand experience formats in the future.

Companies are increasingly focussing on gender equality and the advancement of women. Women are still woefully underrepresented in executive management and are frequently paid less than their male colleagues, even though it has long since been proven that diverse management teams are more innovative and enjoy greater success in many areas. ‘Society in transition – how gender equality is changing the industry’ is the title of the discussion with the female leaders who will be exploring the following questions: What will it take to advance gender equality in society, in companies and in the event industry? What role does the visibility of women play? What does it look like on the stages and behind the scenes at events?

In a 30-minute Pecha Kucha format, Natascha Hoffner from herCareer and, Regina Mehler from 1ST ROW and WOMEN SPEAKER FOUNDATION, Brigitte Nussbaum from trendhouse eventmarketing and Ulrike Tondorf from Bayer AG will present their opinions and perspectives in response to these issues. Subsequently, moderator Kerstin Wünsch from tw tagungswirtschaft will welcome the singer, actress, musical performer and television presenter Isabell Varell to the following discussion.

The market is characterised by dramatic changes for both customers and companies implementing their customers’ projects. This round of discussions will see customers, agencies, technology providers and media producers illuminate and reflect on the complex interactions involved in the transformation. Panellists in the ‘Discussion on the changes in our market’ include Simon Stahl from fischerAppelt, Jörn Kubiak from PRG AG, Georg P. Huber from Allianz, Thomas Jung from wysiwyg* digital production & brand design, freelance creative Stephan Schäfer-Mehdi from Studio Bachmannkern and Thomas Ziwes from capacity gmbh. Petra Lammers from onliveline GmbH – Office for Conceptualisation & Staging will moderate the panel.

The BrandEx app provides you with all the information relevant to the BrandEx Festival. Participants can prepare for the event in advance and put together their individual programme using the festival planner. The free app helps you to compile an optimal selection from the multitude of items on the programme and to maintain an overview of the festival premises.
You’ll find the app at

The second International Festival of Brand Experience, with the theme ‘02| Passion’, will begin in Dortmund at 10:00 a.m. on 14 January 2020. After the completion of the festival programme, the presentation of this year’s prizes will take place on the main stage during the BrandEx Awards Ceremony at 8:00 p.m. before the evening culminates in the after-show party.  Further information about the programme is available on the website at, where tickets of various categories can also be ordered.

(Illustration: BrandEx)

December 2019 / International Festival of Brand Experience

Contact: Katharina Rogge + Melina Volmar
Phone: +49 5242 9454-13 / -17

BlachReport/AktivMedia GmbH, FAMAB Kommunikationsverband e.V.,  Westfalenhallen Unternehmensgruppe GmbH, Studieninstitut für Kommunikation GmbH

Westfalenhallen Unternehmensgruppe GmbH, Strobelallee 45, 44139 Dortmund

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