Start Agenturen THESE GUYS are official partner of the Experiential Marketing Summit

THESE GUYS are official partner of the Experiential Marketing Summit


US spin-off from SCHACHZUG tracks guest behaviour in Las Vegas

THESE GUYS are the official partner of the Experiential Marketing Summit 2024 (EMS). The event is considered the most important conference for planners and organizers of brand experiences and will take place from 24 to 26 April 2024 at the MGM Grand in Las Vegas. The summit is organized by Event Marketer.

The US spin-off from the German creative agency SCHACHZUG will use its brand-new FLOW tool to track guest behaviour on site. FLOW aims to optimize the success of an event by recording guest movements and interactions using various sensor technologies. Another new tool from THESE GUYS making its debut at the EMS is NEURAL. It can be used to analyse participant reactions in keynotes and workshops. Together with Event Marketer, THESE GUYS will provide exclusive insights for all visitors at the end of each event day. In addition, THESE GUYS will be exhibiting in the Hall of Ideas and will enable Summit guests to experience both products live and in action.

The EX Award will also be presented at the MGM Grand on 24 April 2024 as part of the three-day event. SCHACHZUG aka THESE GUYS has been nominated for an award in the „Best Roadshow or Multi-Market Event (B-to-B)“ category with its „Global ID.7 Launch“ project.

THESE GUYS is an US spin-off from the top German creative agency and positions itself as an EXPERIENTIAL LAB with a strong focus on agile software development and strategic experience consulting. Various new developments in the field of advanced event analysis and measurement are at the core of the business. Clients include global brands and well-known agencies that evaluate the results of projects and creations in detail, identify learnings and thus successively optimize their events. THESE GUYS thereby accompany and initiate the change from opinion-driven to data-driven event concepts.


SCHACHZUG – Agency for brand communication GmbH
SCHACHZUG GmbH from Erlangen is one of the leading companies in the event industry and was founded in 2008. The creative agency implements international projects in the areas of brand experience and live communication and has in-depth expertise in the automotive, technology and premium/lifestyle sectors. The mission is always: Challenging the status quo. Seeing limits as an invitation. Creating the new new. SCHACHZUG uses intelligent strategies, surprising creations and pioneering technologies to achieve this. The GWA and Forward member agency is TISAX-certified for prototypes by TÜV Nord.

April 2024 / SCHACHZUG – Agentur für Markenkommunikation GmbH
Loewenichstraße 3
D-91054 Erlangen
Contact: Karin Schneider
Tel.: +49 (0) 9131 976 16-0

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